# Enterprise Proposal: Conversion Rate Optimization (CRO) & Funnel Scaling

**Issued By:** Binary Source  
**Target Client:** E-Commerce Stores, SaaS Platforms & Lead Generation Companies  
**Website:** www.binarysource.net  
**Contact:** info@binarysource.net | +880 1678785000  

---

## Executive Summary
Traffic alone does not equal revenue. Binary Source Conversion Rate Optimization (CRO) turns existing visitors into paying customers. We analyze user behavior, heatmaps, and funnel drop-offs to execute hypothesis-driven A/B tests that maximize conversion rate and customer lifetime value.

---

## Technical Scope & Deliverables
1. **UX & Heatmap Audit:** Session recording analysis, click maps, scroll maps, and checkout friction identification.
2. **Landing Page A/B Testing:** Designing and deploying high-converting landing page variations.
3. **Micro-Copy & CTA Optimization:** Refining headlines, value propositions, and trust badges.
4. **Form & Checkout Friction Reduction:** Streamlining checkout forms for higher completion rates.
5. **GA4 & Server-Side Tagging:** Implementing accurate conversion tracking with Meta CAPI and Google Server-Side GTM.

---

## Investment & Package Pricing
- **CRO Audit & Funnel Blueprint:** Tk. 20,000 (One-time)
- **Growth CRO A/B Testing Retainer:** Tk. 35,000 / month
- **Full Funnel CRO & Analytics Retainer:** Tk. 65,000 / month